Amazon's International Presence

Amazon.com has a considerable international presence in many countries. Amazon has established separate international websites for Canada, the United Kingdom, France, Japan, Germany, Austria, and China. This allows Amazon to offer products and customer services specifically tailored for the country they are involved in. This means that German customers are able to access a version of Amazon.com in German instead of using the website we have in the United States. Amazon is in a unique situation internationally because it is a online retailer. This means that other people throughout the world have access to the website and can view its products. Unfortunately, Amazon only offers international shipping to certain countries.

Due to the nature of their business, Amazon is engaged in exporting of their products. They have the ability to reach people throughout the world online, and then export their goods to the countries involved. Since Amazon has established international sites in a variety of countries, it is more difficult to describe the type of trade they are engaged in in those countries. In these countries, Amazon is most likely engaging in greenfield ventures. Amazon has a corporate structure that allows it to succeed in different countries. The international versions are essentially extensions of the business in the United States. The international versions of Amazon.com are similarly situated to the American version, but with different products advertised in a different language.