Wednesday, March 24, 2010

Amazon Diversified?

Amazon as a company is extremely diversified in the types of products they offer to consumers, but as a whole are they diversified? I believe the answer to this question is no. Amazon is an internet retail giant, but that is basically all they are involved with. They have not diversified themselves into other industries or business ventures. Being focused on a single product or industry is a common strategy among some top Fortune 500 companies, although in the long run this strategy prove less successful. Amazon has a commanding presence in the online retail industry and their diversification in product offerings will likely keep them strong in the near future. However, there might come a time in which Amazon feels the need to become more diversified in the type of industries or business they are involved with. Being diversified can offer strong long term advantages to a company. It can allow a company to weather an economic downtown or a decline in a specific industry, as well as create greater growth opportunities. It is probably just a matter of time before Amazon diversifies themselves into other segments of the retail and business environment.

No comments:

Post a Comment